Ted Turner name likely stripped from new WarnerMedia company after $85 billion merger.
Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.For nearly 50 years, Ted Turner and the Turner brand have been integral parts of the landscape of Atlanta and the nation’s media industry. But that’s changing in the wake of the finalization of the AT&T-Time Warner merger, as a WarnerMedia spokesman confirmed to NBC News that the Turner brand will likely soon be retired.
There is no word as to when the Turner name will officially go away, said WarnerMedia, but the brand’s retirement would likely affect properties bearing the Turner name throughout Atlanta, and that staffers who previously identified themselves as Turner employees will soon identify themselves as WarnerMedia employees.
Johnson said he and Turner have not heard back from Stephenson and Stankey since the finalization of the merger. Johnson says he remains cautiously optimistic that Turner’s legacy will be maintained, but admitted news that the Turner name may soon be gone from products of the empire he built is saddening.
In addition to the myriad of CNN networks, Turner also launched TNT, Cartoon Network, and Turner Movie Classics, and owned the Atlanta Hawks basketball team and Atlanta Braves baseball team. Today, the Atlanta Braves — which Turner bought in 1976 and worked doggedly to brand “America’s Team” as he broadcast their games on a near-nightly basis on his then-fledgling cable station — no longer play on what had long been Turner Field. In 2017, Turner Field was renamed Georgia State Stadium.
Many longtime Turner staffers worry what the retirement of the Turner brand could mean for the city of Atlanta.
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