Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.
At Forrester’s annual Technology & Innovation North America Forum in Austin, Texas in September, our founder and CEO, George Colony, kicked off the event by declaring that “GenAI is the most important technology thunderstorm of the last 40 years.” So, it’s no surprise that in this year’s Forrester predictions, our crystal ball sees a lot of changes in 2024 driven by genAI.
The technology behind generative AI and the pace of its advancement is very important for technology executives to understand and keep pace with in the year ahead. To make the most of AI, however, you must consider more than just the technology itself. You will need to modernize your entire technology strategy to the core and give your organization and operations an epic boost.
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