A new breed of entrepreneurs are betting that premium coffees would attract wealthy Nigerians, cultivating a cafe culture that can also spur consumption of locally grown crops
LAGOS - Businessmen in the Nigerian city of Lagos typically broker deals over cognac or champagne. But, on a sunny afternoon in the city’s upmarket Victoria Island business district, a clutch of men celebrated with steaming coffee that cost 35,000 naira for a three-cup brew.
At present, Nigerians drink only a tiny amount of coffee. Tea or cocoa are the hot drinks of choice, and are forecast to account for close to 40% of Nigeria’s non-alcoholic drink spending by 2023, according to research body Fitch Solutions. By contrast, spending on coffee is seen only at 2.5 percent.
In a country where the majority live on less than $2 a day, most Nigerian coffee-drinkers opt for bitter cups of instant coffee that street vendors hawk for 100 naira, just a few cents. Samande, whose grandmother roasted her own beans with cardamom and ginger, believes that brewing with imported Italian Moka pots, Japanese siphons and American Chemex coffeemakers can convince Nigerians to drink higher-quality coffee.
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