Since Prince changed his name to an unpronounceable symbol, few have done more to shine light on the inner workings of the music industry than Taylor Swift.
Borchetta said he saw the 2018 negotiation about what would happen to Swift’s masters as a matter of the future of his business. In a Sunday post on, titled “So, It’s Time for Some Truth,” he described a potential new contract with Swift that would have allowed her to earn her masters back over time. “It was also all I could offer as I am responsible for dozens of artists’ careers and over 120 executives and their families,” Borchetta wrote.
In her own post, Swift claimed that she was never given an opportunity to purchase her masters before the company was acquired by Braun. The fact that Braun has some previous publicized enmity with Swift only shows that such investments may not always come from places of artistic appreciation.Artists are most successful at getting the rights to their music when they have leverage, so these conversations mostly happen around superstars.Rihannaas well.
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