Taylor Swift's 'Lover' Accounted for 27 Percent of All U.S. Album Sales in Its First Week

Taylor Swift (taylorswift13)'s Lover accounted for 27 percent of all U.S. album sales in its first week

Lover

sold 679,000 copies in the week ending Aug. 29. That amounts to 27 percent of the total volume of all albums sold in the U.S. that week: 2.487 million . Or, think of it another way: a little more than one in four albums sold in the U.S. in the week ending Aug. 29 were Having one album’s sales account for a large portion of the industry’s overall sales isn’t a new concept. Swift’s last album, 25 ’s big sales, the album helped the industry yield the second-largest overall album sales week in 2019.

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