Taylor Swift’s Eras visit expected to add $157M to Vancouver’s economy

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Taylor Swift’s Eras visit expected to add $157M to Vancouver’s economy
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Tour’s conclusion expected to pack 150,000 Swifties into B.C. Place for 3 December shows

Tourism body Destination Vancouver says Taylor Swift will bring an estimated $157 million economic impact to the city next week with the three final concert dates of the record-breaking Eras Tour.

The tourism organization made the calculations with B.C. Pavilion Corporation, which operates B.C. Place, and says 70 per cent of direct spending will be from out-of-town fans. Destination Toronto had estimated $152 million in direct spending, which was expected to grow to $282 million as the money continued to circulate.

“Destination Vancouver volunteers will be on hand to assist fans with directions and information over the concert weekend and to hand out special ‘Vancouver’ friendship bracelets,” the organization says.

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