The film version of Taylor Swift’s stadium tour instantly became one of highest-grossing concert films ever, opening with weekend sales that dwarfed those of pictures by Justin Bieber and the late Michael Jackson.
Taylor Swift: The Eras Tour delivered ticket sales of $95 million to $97 million in US and Canadian theaters, according to a release from its distributor AMC Entertainment Holdings Inc. The film about the singer’s tour was expected to pull in $105 million to $145 million, according to tracker Boxoffice Pro. The shortfall reflects the difficulty in predicting box office receipts for an unusual release like the Swift film.
The Eras Tour film delivered opening weekend sales that were higher than the debut of any prior concert picture. The previous record was held by Justin Bieber: Never Say Never. That 2011 movie, distributed by Paramount Pictures, brought in $29.5 million in its opening weekend. Jackson’s This Is It registered $23.2 million in 2009.
After Swift announced the movie in August, advance ticket sales at AMC set a single-day record. Originally slated to open Oct. 13, the release was moved up a day due to increased demand. “I was there for Taylor and singing the songs I grew up listening to, but now I can see the dancers and the production and details she puts in,” Jahan said. She said the movie experience was similar to the concert with fans screaming, signing and dancing.Critics loved the picture as much as the Swifties, with the film getting a perfect score of 100 among movie critics on Rotten Tomatoes.
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