The original version of Speak Now lost 60% of its weekly U.S. consumption in the 12 weeks after Swift released her Taylor’s Version album of re-recordings.
Taylor Swift performs onstage during night two of Taylor Swift | The Eras Tour at GEHA Field at Arrowhead Stadium on July 08, 2023 in Kansas City, Missouri.
On the latest Billboard 200 albums chart, the originalaveraged about 10,000 AEUs per week — 70% below the current level. While Swift’s previous three albums of re-recordings ate into the Big Machine originals,was spared and got to benefit from Swift’s success — that is, until she got around to releasing her Taylor’s Version.has averaged 33,000 equivalent album units over the previous 12 weeks, nearly 1.
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