Taylor Swift Making Most of Split to Publicize Tour, Says Marketing Expert

Marketing guru Brittany Hodak speculates on the timing of the Taylor Swift breakup coming during a break in her tour.

breaking during a pause in her tour might not be sheer coincidence ... according to marketing guruBrittany, who's an admitted Swiftee, joined us Monday on"TMZ Live" for a closer look at the timing of Taylor's breakup going public -- and, as an expert on Taylor's marketing brilliance, she suspects the singer is, in a way, manipulating the media.For starters, Brittany says Taylor has always been meticulous about managing news cycles ...

Brittany says the timing of it all suggests Taylor wanted the story to break so she would be back in the news during that break in the action ... shifting attention and momentum back to her tour when she would, otherwise, be off the radar. As we reported ... Taylor's last-minute song change in her setlist is also getting picked apart. She removed"Invisible String," a song about soulmates, and inserted"The 1," a track reminiscing on a former relationship.

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