After crashing the Ticketmaster and Spotify websites, they\u0027ve now broken Google.
For non-fans, that might sound like a lot of work just to learn a song title. But loyal Swifties seemed to think it was worth the pain – quickly setting up Reddit threads and spreadsheets with the answers – and ultimately solving all 33 million puzzles in mere hours.
Google appeared to admit to technical issues, writing in a note laden with Swift lyrics on X, the platform formerly Twitter: “Swifties, the vault is jammed! But don’t worry, there are no blank spaces inside. We’re in our fix-it era and will be out of the woods soon.” This could also be why such an elaborate game – which obviously benefits both Swift and Google in terms of the huge search traffic generated – works for Swift, whereas fans of other artists may be less ready to engage.
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