Economic boost of pop star’s six shows could grow into a $282-million economic impact
Taylor Swift fans headed to Toronto for a run of six concerts next month are expected to bring with them hundreds of millions of dollars in local economic activity, according to new modelling from a tourism organization.
The model the organization used includes predictions about spending on hotels, dining, shopping and other local fare, but does not include the cost of airfare or the concert tickets themselves, as that money is unlikely to stay in the city’s economy. Meanwhile, her blockbuster film adaptation of the tour, “Taylor Swift: The Eras Tour,” has reportedly earned more than US$250 million in sales, making it the highest-grossing concert film of all time.
“That money doesn’t stop working once those visitors get on a plane and go home again, because that money is new to our economy,” Weir said. “It didn’t start the day in our economy, but it ends the day there, and then continues to recirculate.
Weir said the public costs associated with Swift’s Toronto stint remain to be seen, but he noted a tour stop is unlike other large events such as the Olympics or the World Cup, in which cities are obligated to spend a certain amount of money on infrastructure.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Taylor Swift concerts to generate $282M economic boost for Toronto: reportUS singer-songwriter Taylor Swift performs during her Eras Tour at Sofi stadium in Inglewood, California, August 7, 2023. (Photo by Michael Tran / AFP) / RESTRICTED TO EDITORIAL USE (Photo by MICHAEL TRAN/AFP via Getty Images)
Read more »
Taylor Swift’s 6 Toronto shows expected to bring $282M economic boostToronto will be seeing over $282 million in economic impact and over $152 million in direct spending during Taylor Swift's Eras Tour.
Read more »
Taylor Swift tour dates expected to inject hundreds of millions into Toronto economyTORONTO — Taylor Swift fans headed to Toronto for a run of six concerts next month are expected to bring with them hundreds of millions of dollars in local economic activity, according to new modelling from a tourism organization.
Read more »
Ontario Premier Ford 'can't wait' for Taylor Swift's Toronto concertsOntario Premier Doug Ford is revealing that he’s eagerly awaiting Taylor Swift’s upcoming stint in Toronto as part of her hyper-successful Eras Tour.
Read more »
Taylor Swift tour dates expected to inject hundreds of millions into Toronto’s economyDestination Toronto says it expects $152-million in direct spending associated with the Eras Tour’s six dates in the city in November
Read more »
Taylor Swift’s Toronto Eras Tour dates expected to bring $282 million in economic impactTaylor Swift’s Eras Tour is coming to Toronto next month and officials say the six-night residency could bring $282 million in economic impact to the city.
Read more »