Taylor Swift releases new album 'Lover'
went live on YouTube today to talk about the inspiration behind her new album"Lover," which dropped at midnight.
Those who tuned into the live event on Swift's YouTube channel were virtual attendees of the"Lover's Lounge," which included an acoustic performance of her already released single"The Archer," a Q&A sesh and a behind-the-scenes look at the making of her seventh studio album. "This album to me felt aesthetically to me very daytime, very sunlit fields," Swift said when talking about the record's theme compared to those from her past."I wrote this from a perspective from a much more open, free, romantic whimsical place, and I'm so happy to share that with you soon."The"Blank Space" singer also touted the four deluxe editions that will also be released tomorrow, which include 30 pages from her old diaries.
After answering fan questions posted to YouTube, Swift introduced Stella McCartney to the stage, who collaborated with Swift in designing a merch line that's debuting alongside the new album. Fitting the whimsy and colorful aesthetic of the record, each piece costs less than $100 and was made sustainably. Pieces include marble tie-dye T-shirts, bomber jackets and sweatshirts.
Directly following the live event, YouTube released the official music video for the album's title track"Lover," which shows Swift and a beau as they fall in love in their own snow globe universe.
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