The move is Facebook's latest attempt to fight election-related misinformation by foreign-based pages masquerading as local interest groups.
Facebook will initially target pages based outside of the U.S. that reach a large number of people inside the U.S. The labels, the company says, will help people “gauge the reliability and authenticity” of what they see.
Although the labels add a new layer of information — and one users won’t have to click to find — it’s unlikely to help with more insidious attempts to influence the November presidential election and sow political discord in the U.S. Last fall, for instance, Facebook removed dozens of pages and accounts that purported to be Americans focused on U.S. politics, but which actually originated in Iran and Russia. This March, meanwhile, both Twitter and Facebook announced takedowns of sophisticated foreign operations showing that showed Russian trolls outsourcing election interference efforts to countries in West Africa.
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