Sales of merchandise at Target stores have fallen for three consecutive quarters as Americans seek bargains at rivals Walmart and direct-to-consumer retailers PDD Group's Temu and Shein. But Target's retail media unit, a business through which it creates and sells ads, grew more than 20% in its fiscal year ended Feb. 3, Target CEO Brian Cornell said during Target's March 5 analyst day in New York.
While streaming a favorite TV show as her baby naps, an ad for Enfamil NeuroPro infant formula pops on a new mother's screen. She whips out her phone to scan the ad's "quick response" code. It directs her phone to Target 's website to complete the $46.49 purchase. Sales of merchandise at Target stores have fallen for three consecutive quarters as Americans seek bargains at rivals Walmart and direct-to-consumer retailers PDD Group's Temu and Shein .
But Target's retail media unit, a business through which it creates and sells ads, grew more than 20% in its fiscal year ended Feb. 3, Target CEO Brian Cornell said during Target's March 5 analyst day in New York. Overall, product makers and other advertisers are expected to spend $60 billion total to advertise on U.S. retailers' media networks in 2024, according to estimates from Emarketer, a market research compan
Target Shopper Data Streaming TV Ads Sales Merchandise Rivals Walmart Direct-To-Consumer Retailers PDD Group Temu Shein Retail Media Unit Ads Fiscal Year Brian Cornell Analyst Day New York Market Research
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Limits on Self-Checkout Lanes at Walmart and TargetShoppers have recently been left bewildered after seeing some self-checkout lines closed at Walmart, with possible limits on who can use them.
Read more »
Statistics Canada reports retail sales down in January as new car sales fellStatistics Canada says retail sales fell 0.3 per cent to $67 billion in January as sales at new car dealers dropped.
Read more »
Statistics Canada reports retail sales down in January as new car sales fellStatistics Canada reports retail sales down in January as new car sales fell
Read more »
Statistics Canada reports retail sales down in January as new car sales fellOTTAWA — Statistics Canada says retail sales fell 0.3 per cent to $67 billion in January as sales at new car dealers dropped. Overall retail sales were down in three of nine subsectors as sales at motor vehicle and parts dealers fell 2.
Read more »
Statistics Canada reports retail sales down in January as new car sales fellOTTAWA — Statistics Canada says retail sales fell 0.3 per cent to $67 billion in January as sales at new car dealers dropped. Overall retail sales were down ...
Read more »
Here's how grocery prices in Switzerland compare to Walmart CanadaHave you ever wondered how your average Walmart grocery shopping spree in Canada compares to Switzerland? The European country ranked number one fo...
Read more »