Retailers are getting a head start on the holiday season as they vie for consumer dollars.
Target is once again getting an early start on the holiday season in a bid to undercut competitors Amazon and Walmart.
Last year, Target’s “Deal Days” started Oct. 6, which at the time was one of the store’s earliest dates for holiday deals. Retailers have been gradually creeping up their deals in the past four years, as Barron’s has previously reported. In 2019, Target’s holiday deals began Nov. 8. Americans are expected to tighten their purse strings this holiday season—meaning getting a head start will be important for retailers as they vie for consumer dollars, Sadove added.
Also on Tuesday, Target said it was hiring nearly 100,000 seasonal workers to handle demand, roughly the same as last year. The new positions are concentrated across the company’s stores, as well as some supply chain roles.
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