Tarantino Movie Aims to Tap a Bygone Era—and Formula for Success

Quentin Tarantino’s 'Once Upon a Time...in Hollywood' recreates the sizzle of 1960s Hollywood—but can it summon the box-office magic of a bygone era?

’Once Upon a Time... in Hollywood’ is an expensive ode to 1960s Los Angeles, despite dwindling audiences for R-rated dramas in theatersLOS ANGELES—Quentin Tarantino’s new movie “Once Upon a Time... in Hollywood” will have to do a lot more than summon the sizzle of 1960s Los Angeles if it is going to buck recent moviegoing trends. It will have to defy a harsh box-office reality.

With the summer movie season once again dominated by comic-book franchises, remakes and sequels, Mr. Tarantino’s $100 million love letter to Hollywood recalls a different time, when big-budgeted, R-rated dramas brandishing A-list movie stars stood a decent chance of turning a profit.

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