She's the mind behind some of pop’s biggest music videos this year.
to Lizzo’s Greek mythology dream for “Rumors” to Normani’s “Wild Side.” In a year when all art has begun to feel a bit stale, Muino’s visuals have offered fantastical escape — and spurred a lot of online discourse — a sign for any creative that you’re doing something right.
Before, I was a photographer for two years, but all my friends and my boyfriend were musicians in Ukraine. So what started it was [my boyfriend] had a very good song, so he needed a video, but it was hard to find director and money. So he says to me, “You need to make me a video.” And so, I made him my first video, maybe it was seven years ago. And this song and video became very popular in Ukraine. And then other artists start to reach out and asking if I can do a video for them too.
So, I was shooting Cardi B’s “Up” and suddenly there’s a brief for Lil Nas, and I think it was the greatest, funniest brief ever. So he just pulled his thoughts and pulled some very funny pictures for what the story is, like what he wants to do, but he don't know how to make it happen and where it needs to be, the kind of world or everything. Overall, yes, it was his idea and what he wanted to do, but he didn’t know where and how and what kind of world he wanted, all this stuff.
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