How to turn ketchup stains into a work of art? Get to know the mega creative knitwear designer Ýrúrarí and find out for yourself.
I think to me creativity is simply fresh ideas, or new versions of old ideas. The first answer I can think of is how I’m never sure if Ýrúrarí is actually a brand, or just a name I use to cover my knit-related ideas. Maybe that adds a unique factor? I do not really manufacture more than one piece of each thing that I create, sometimes I do various versions of the same idea, but that’s not really what I want to be spending my time on.
Seeing how the ideas that only existed in my head before, begin to actually exist, is always very pleasing. All Images photographed by Gunnlöð Jóna - Models: Gígja Sara Björnsson, Kanema Ena Mashinkila, Fannar Arnarsson, Snæfríður Sól, Þórey BirgisMy next exhibition is called Peysa með öllu, or ‘Sweater Sauce’ in English. I’m collaborating with the Red Cross of Iceland on this project, getting unsellable sweaters that come into their clothing collections.
The sweaters will be showcased in the windows of the Red Cross stores on Laugarvegur 12 and 116 over the time of Design March in Reykjavík. On the last day, the sweaters will go out ‘on a walk’ down Laugarvegur, through Hafnartorg and into Kolaportið where the presentation will evolve into a show at 3pm.
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