Taking the plunge
the capital region have been enjoying the benefits of hot and cold therapy thanks to Victoria’s first Nordic spa.
“We built RITUAL for locals first and tourists second, and that has worked out really well,” she explains. “After the initial flurry of sold-out weeks when we opened fully in the spring this year, we expected a downtick as the weather got nicer. Instead, through the summer, we saw the same number of locals coming through the door and becoming members as we did in spring. It’s been great.
“Our goal was to create a space that was friendly, welcoming to all people, and delightfully unpretentious, like a ski lodge, where other guests welcome you inside on a cold winter day, even if they don’t know you or have never met you.” “As part of that same sentiment, we also practice body neutrality, which is based on the idea of your body as an instrument for moving through the world, rather than as an ornament for being seen,” explains Marci.
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