Forward-thinking women in agriculture dispel the ‘Old MacDonald’ myth with posts about fashion, mental
, a new generation of women farmers are using social media to lift the curtain about what modern agriculture looks like.
Ms. Kelly and her husband also reveal some very personal stories through the blog, in the hopes of helping others. When a fellow farmer died of suicide and the Kellys couldn’t find any mental health resources tailored for people in the agricultural community, they made the potentially vulnerable decision to record a video sharing their own struggles with anxiety and postpartum blues.
“My kids showed me how to use Snapchat to make these things called stories, and they were just so much fun,” says Ms. Brock, who, with her husband Mark, operates Shepherd Creek Farms near Staffa, Ont. “All I did was video my day in the sheep barn and the funny things they do.” “I really just wanted you to get to know who we are as people – to connect at a human level,” Ms. Brock says. “I wanted to grab people by the hand and let them be part of every moment. My through line is to create empathy.”“Somehow – because I haven’t meant to do it – I’ve created a safe place where people feel like I’m their friend and they can share because I’ve been very vulnerable and open and honest,” Ms. Brock says.
Ms. Kelly sells “farming and mental health swag,” such as t-shirts and and toques emblazoned with canola flowers on her website. And the Lepps have a side gig partnering with brands they respect .
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