Kevin Hunter, head of Toyota's Calty design studio, says sequential redesigns of the Tacoma, Tundra, Sequoia and 4Runner was a first opportunity to reset the whole DNA of the brand's body-on-frame vehicles.
WAIMEA, Hawaii — As the global online reveal of the redesigned 2024 Toyota Tacoma wound down at a posh seaside tropical island resort here, after the fire dancers had departed the volcano-themed stage, Kevin Hunter sat alone, nearly unnoticed, in the driver's seat of a white Tacoma with the door open.
The 2024 Tacoma, revealed here May 19, is the third of four Toyota trucks to move onto the automaker's global F1 body-on-frame platform, following the Tundra full-size pickup in 2021 and Sequoia full-size SUV in 2022.
"Tundra set the tone for that in the shape language and in the taste. The kinds of forms that we're using. We coined the term 'interlocking shapes' — interlocking symbolizes strength — and we wanted that to come across in the trucks," he said,"so that when somebody looks at it, fundamentally it looks strong. It is strong and it looks strong. Everything we did was really from the point of view of its capability, which was going to be great.
One of those asks from dealers and customers, Hunter said, was for a fundamental change in the cabin. "Entry/egress should be easy on a truck," Hunter said."It shouldn't be a laborious task to get in and out of your truck, so we really wanted to just make it very easy to use — convenient, simple.
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