Daily News | ‘Taco Tuesday’ trademark tiff flares anew, and a Jersey Shore restaurant is caught in the middle
Declaring a mission to liberate “Taco Tuesday” for all, Taco Bell is asking U.S. regulators to force both Taco John’s, a restaurant chain, and Gregory’s, a fourth-generationReached on Wednesday, Gregory Gregory, owner of Gregory’s Restaurant & Bar, was not exactly shaking in his boots. Gregory’s claims that it coined Taco Tuesday in 1979 and received a trademark for New Jersey in 1982.
Taco John’s actively polices its trademark. In 2019, the company sent a letter to a brewery just five blocks from its corporate headquarters,Gregory said his patent and litigations attorneys were watching, but that they would probably “keep our powder dry,” and enjoy the attention.Defending a trademark is key to maintaining claim to it, and the letter was just one example of Taco John’s telling restaurants far and wide that nobody else may use “Taco Tuesday.
“I’d like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday is best celebrated at Taco John’s,” CEO Jim Creel said in an emailed statement. “We love celebrating Taco Tuesday with taco lovers everywhere, and we even want to offer a special invitation to fans of Taco Bell to liberate themselves by coming by to see how flavorful and bold tacos can be at Taco John’s all month long.
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