Taco Bell launched a legal campaign to free the phrase “Taco Tuesday” from trademark protections. One New Jersey bar held out, until this week.
The salsa-spicy battle over the phrase “Taco Tuesday” ended this week, freeing anyone, anywhere to use it without running afoul of the law. Athat had held the exclusive rights to it in the state relinquished its hold on Tuesday after facing the prospect of an expensive and potentially unsuccessful
The owners of Gregory’s Restaurant & Bar in Somers Point, N.J., had cast the dispute as a David-vs.-Goliath scenario. But unlike in the biblical tale, this time the little guy didn’t prevail. “For Gregory’s Restaurant & Bar, Taco Tuesday brought a lot of pride over the last 40 years,” co-owner Gregory Gregory said in a statement to The Washington Post.
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