Taco Bell will not be adding plant-based meat products from Beyond Meat or Impossible Foods to its menu.
Taco Bell will focus on promoting its own vegetarian options instead of adding Beyond Meat or Impossible Foods products to its line-up.Taco Bell's North American President Julie Felss Masino said that the company has met with both Impossible and Beyond.Taco Bell has long had a reputation as vegetarian friendly, but the Mexican food-fast chain is not planning on adding any plant-based meat substitutes from Beyond Meat or Impossible Foods to its menu.
"We've looked. We've met with Beyond, we've met with Impossible — our head of innovation knows everybody, and they all know her," Julie Felss Masino, Taco Bell's president of North American operations, said in an interview. "But I think what we're proud of is that we've been doing vegetarian for 57 years."
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