T-Mobile is giving Jeffrey Katzenberg and Meg Whitman’s Quibi a boost in its bid to lure subscribers, announcing Wednesday that some wireless customers will get a free one-year membership to the mobile-first video service
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T-Mobile, long the nation’s third-largest wireless carrier, completed its $30 billion merger with Sprint on Tuesday. It now has 100 million customers. Promotional offers — in addition to Quibi, T-Mobile has given away Netflix for free to some customers since 2017 — are one way that the company has sought to lure subscribers away from rivals AT&T and Verizon. But such perks have become more common.
"Quibi and T-Mobile are a perfect match — we’re both changing our industries by giving our customers what they want in truly unique and innovative ways," Whitman, Quibi’s CEO, said in a statement. Early awareness of the service is low. In a THR/Morning Consult poll conducted March 19-21, 68 percent of respondents said they had heard nothing about Quibi. The deal with T-Mobile could help change that by introducing Quibi to prospective new customers that it hasn’t already reached with its Super Bowl spot and $500 million year-one marketing budget. LightShed Partners media analyst Rich Greenfield predicts the deal could help Quibi garner as many as 10 million subscribers in its first year.
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