SZA’s Explosive Touring Growth, From CTRL to SOS, by the Numbers

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SZA’s Explosive Touring Growth, From CTRL to SOS, by the Numbers
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SZA's 'SOS' tour earned more than $30 million in North America.

, her second studio album, in December to universal critical acclaim and blockbuster business. The set earned 318,000 album equivalent units in its first week of release, kicking off a non-consecutive 10-week run atop theRelatedThe 18-date stint ran from Feb. 21 through March 23, giving SZA her first taste of headlining arenas on her own. According to figures reported to Billboard Boxscore, the SOS Tour grossed $34.5 million and sold 238,000 tickets.

New York and Los Angeles were the two markets, perhaps unsurprisingly, with double-headers. SZA played two shows at Madison Square Garden on March 4-5, and the run’s final two dates at Kia Forum in Inglewood, Calif., on March 22-23. Logically, these were the highest grosses and attendance counts, hitting $4.7 million and 27,000 tickets at the East Coast arena, and $3.9 million and 25,000 on the West.

SZA played at Austin’s Emo’s on Oct. 1, 2017, earning $31,000 from a sold-out audience of 1,550. She returned to the city on March 9 at theMoody Center. She spun that attendance and its average $20 ticket seven times over, amounting to a show gross 55 times the total of her previous market play . The caveat in NYC is that SZA also played an un-reported show at Manhattan’s Irving Plaza the night after her Brooklyn date in 2017. But even if the 1,100-capacity club sold out at the same average ticket price, her growth in New York would still be nearly 6,500%.

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