SXSW announces the launch of SXSW Sydney, the first licensed expansion of the brand.
SXSW is swapping Lone Stars for Tooheys with the announcement of the launch of SXSW Sydney, the first licensed expansion of the brand.
The event has just been set for Oct. 15-22, 2023, in Australia’s biggest city and capital of New South Wales, and will be a collaboration with live event promoters TEG, The NSW Government, and Destination NSW. The event will be produced by TEG, with SXSW providing expert consultation. Like the original festival , SXSW Sydney will bring together the film/television, music, and technology industries. Plus, like Austin in March, New South Wales will be in peak Spring weather, for any of you thinking of taking a few days to see the sites on the Southern 33rd Parallel.
“SXSW is an event without equal internationally that has launched the careers of so many creative professionals,” said Geoff Jones, Group CEO TEG, Event Producer for SXSW Sydney. “Through showcasing the creator industries of the Asia Pacific to the world, SXSW Sydney will establish a new SXSW touchpoint, enabling the international and cross-sector connections that deliver the most innovative products and content.
Roland Swenson, CEO & Co-founder of SXSW, added, “We couldn’t be more excited and honored to work with TEG and the New South Wales Government via Destination NSW on an event that brings to Australia the professional opportunities and unexpected discoveries that make SXSW unique. The purpose of SXSW is to help creative people achieve their goals, and Sydney is the ideal city to serve as a home for the cross-collaboration that exists within the many industries we bring together.
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