Swerving the Runway: Not Every Brand Needs a Splashy Show to Succeed

London-based brands are proving that you don't always need a splashy runway show to succeed. 🔐

The limited-edition Karl Lagerfeld tribute shirts will allow you to try on Cara Delevingne’s tattoos for a good cause. ⁣⁣ ⁣ Kate Moss, Tommy Hilfiger, Diane Kruger, Takashi Murakami, Carine Roitfeld and Sébastien Jondeau round out the personalities paying homage to the designer via one of his signature accouterments. Each will be replicated 77 times and sold for 777 euros each, with all monies going to the charity Sauver la Vie, which funds medical research at Paris Descartes University.

. . . #wwdfashion #wwdnews #vetements #demnagvasalia@victoriabeckham is pumping up the volume for spring: She has a ready-to-wear collection that’s packed with voluminous silhouettes and bold colors, and a new, signature color cosmetics offer that shimmers, smokes — and has a sustainable angle, too. ⠀ ⠀ @victoriabeckhambeauty cosmetics are meant to work in tandem with the colors of her spring collection, which was inspired by Seventies movies and music.

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