Heritage classics, New World of Volvo in Gothenburg is rather more than your everyday car museum. We drop by
When fighting to attract tourists, it never hurts to have a world. Birmingham has Cadbury World. Orlando, Florida, has Disney World. The New Forest has Peppa Pig World. Countless dismal retail parks across the country have World of Leather. Until now, Gothenburg offered some lovely historical buildings and museums, Scandic scenery and even a century-old theme park. But it didn’t have a world. But now, visitors to the Swedish city can immerse themselves in a whole new tourist attraction.
Customers were also hesitant to buy an open vehicle in Sweden, especially given the high asking price, which set a trend: Volvo wouldn’t actually make any profit from its cars until the 1940s – hence why you can’t tell the history of Volvo Cars without the Volvo Group commercial vehicles that initially drove profits. Volvo LV4 Who says platform-sharing is a modern concept? With the OV4 struggling, Volvo diversified by producing the LV4 truck – plans for which predated the car.
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