Sustainable Packaging, Free Returns Top-of-Mind for Shoppers

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Sustainable Packaging, Free Returns Top-of-Mind for Shoppers
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Demand for greener, more sustainable approaches by retailers and brands was a notable trend among those polled.

In Dotcom Distribution’s seventh annual e-commerce consumer study, a demand for greener, more sustainable approaches by retailers and brands was a notable trend among the more than 1,100 online shoppers polled. In the report, Dotcom Distribution culled insights from respondents around topics such as purchase behavior, packaging and shipping, and returns.

In regard to sustainability, packaging “is key to customer attraction and retention,” authors of the report said, noting that compared to other packaging components such as free samples, gifting packaging and personal messages, “sustainable packaging was most likely to compel online shoppers to be a return customer .” And among environmental factors such as ethical sourcing, fuel efficiency and product ingredients, sustainable packaging was cited as the “most attractive feature” at 45 percent.

The survey also found many consumers cross-channel shopping, with many respondents saying they will continue to use buy online, pick up in store and curbside pickup moving forward. Gajewski said the company partnered with international recycling leader TerraCycle “to make our packaging 100 percent recyclable. Consumers are now able to send in all Bliss products and packaging to TerraCycle — including flexible and rigid plastic, pumps, sprays, packets, pouches, tubes, jars and complex closures — to be recycled for free.”

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