A former photographer launches Brooklyn-based Esembly, a sustainable diapering startup. Its cloth diapers are packaged in stylish colors and adorable prints that appeal to eco-friendly (Happy Earth Day 2020) and fashion-savvy parents alike.
Diaperkind’s growth and reach is limited by the geographic boundaries of its delivery zone. And while the founders explored the option of expanding or franchising the service, the model doesn’t make as much sense outside of NYC when people living elsewhere have easy access to their own washer/dryer
The average Esembly starter kit costs between $300 to $400 , saving families an average of $1,500 to $2,000. “After the initial purchase, the only recurring cost is running a washing machine twice a week,” says Turrigiano.To launch Esembly, Turrigiano and her cofounders turned to crowdfunding in 2018. “We
” Earlier this year, they closed a pre-seed round led by Brooklyn Bridge Ventures. To date, they’ve raised about $1.2 million.
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