A former photographer launches Brooklyn-based Esembly, a sustainable diapering startup. Its cloth diapers are packaged in stylish colors and adorable prints that appeal to eco-friendly (Happy Earth Day 2020) and fashion-savvy parents alike.
But the demands of running a laundry service is keeping Diaperkind limited to a specific region and income bracket. With estimated annual revenues at less than $500,000, it also prevented the local startup from scaling.From details on best laundry practices to diaper design, thelaunch Esembly in September 2019.
raised mostly from Diaperkind families who believe in cloth diapers and wanted to invest and own shares in the new company. They then began to build the Esembly product collection by sourcing from various manufacturers around the world. Its organic cotton inner-linings are 100% GOTS-certified and made in Pakistan. The outer waterproof linings and storage bags—each adorned in adorable prints and beautiful colors—are from China, made with 100% post-recycled consumer bottles. Its skincare line is made in Wyoming while its detergent is from a factory in Massachusetts.
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