We’re on the brink of a new decade, and everyone’s talking about sustainability. But sometimes that’s all they’re doing. voguerunway2010s
about a brand’s values and impact on the planet and people. Developments like these don’t apply to every brand in this trillion-dollar industry, and that reveals the problem: Everyone is talking about sustainability, but sometimes that’s all they’re doing. If the 2010s were about talk, then the 2020s need to be about action. To see legitimate progress and change, we need to point out the gaps in the dialogue and ask harder questions.
The food industry has successfully convinced us that healthier, better, organic food is worth the extra cost. Why hasn’t the same thing happened in fashion? We’re living in a moment when aesthetics and taste and personal style are tantamount to affluence, yet we expect to get there by spending a handful of bills. Not everyone can afford the $250 dress, but if you knew exactly why that T-shirt cost $5, I think you’d be happy to put it back on the hanger.
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