Susan Zirinsky, the former CBS News chief and longtime leader of its “48 Hours,” is refashioning herself as a streaming-video maven. Zirinsky will lead the new See It Now Studios, a new production …
streaming-video hub, the CBS broadcast network and other networks owned by parent company ViacomCBS. Zirinsky will serve as president of the new division and report directly to George Cheeks, president and CEO of CBS, and chief content officer of news and sports programming for Paramount Plus. The studio will also create spinoffs of CBS News brands, and produce “insta-docs” in the wake of major current events.
The studio already has several projects in its pipeline. “The 26th Street Garage: The FBI’s Untold Story of 9/11” debuts Thursday on Paramount Plus. Narrated by actor Tom Selleck, the program tells the story of how the Federal Bureau of Investigation maneuvered in the days after the terrorist attacks of 9/11.
The new studio’s name has ties to the hallowed past of CBS News. The program “See It Now,” produced by Edward R. Murrow and Fred Friendly, launched on Nov. 18, 1951, and opened with the first live simultaneous coast-to-coast broadcast TV transmission. “See It Now” was a major influence on television journalism and led to the launch of “CBS Reports” and “60 Minutes.”
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