Survey: Soccer interest growing but still not a priority for most Canadian sports fans

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Survey: Soccer interest growing but still not a priority for most Canadian sports fans
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There are still many unresolved questions about the 2026 FIFA World Cup.

The selection of Qatar as host ultimately led to many changes, from the physical locations where beer could be sold to the months in which the soccer tournament would take place.

In Canada, 15 per cent of residents describe themselves as soccer fans who truly enjoy watching the game. There are some regional nuances, with Ontario leading the way with 22 per cent, followed by British Columbia at 16 per cent, Alberta and Quebec at 13 per cent each, Atlantic Canada at eight per cent and Saskatchewan and Manitoba at seven per cent.

Big soccer fans were particularly keen on watching these matches, with more than three in four catching all or parts of the contests against Belgium , Croatia and Morocco . But even some casual fans were enthralled, with more than a third catching the Belgium and Croatia matches and 26 per cent tuning in for the Morocco game.

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