Shoppers are now facing a £454 increase to their annual supermarket bills
food price inflation jumped to 9.9 per cent over the past month, rising from 8.3 per cent the previous month.
Kantar head of retail and consumer insight Fraser McKevitt said: "It’s a complex picture and the grocers are busy negotiating with their suppliers to mitigate impact at the tills as far as possible."The researchers looked at the average cost increase for a barbecue this summer, claiming "buying burgers, halloumi and coleslaw for some al fresco dining would cost you 13%, 17% and 14% more than it would have this time last year".
"Others – like Sainsburys and Waitrose – are personalising discounts, while Tesco continues to provide discounts for their club members."
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