From Ant-Man and the Wasp: Quantumania to The Flash, superheroes have underperformed in 2023. Will Blue Beetle and other comic book movies suffer the same fate?
Somewhere, Lex Luthor is smiling. Superheroes, the bane of his villainous existence, are having a rough year at the multiplex. The Flash stumbled hard. Shazam! Fury of the Gods fizzled. Ant-Man and the Wasp: Quantumania opened big, then fell fast. Will Blue Beetle reverse the trend? The $30 million it’s expected to make this weekend isn’t so bad for a film originally intended to go straight to streaming, but still pretty dire for something that cost four times that.
A steady descent It’s been all downhill for the genre, in terms of sheer conversation-monopolizing popularity, since 2019. Arguably, that’s when superhero movies hit their cultural peak. Avengers: Endgame fulfilled its destiny as the commercial apotheosis of the Marvel crossover project, seemingly assembling every person with even the most passing interest in costumed titans under one ticket-buying tent.
Glorified TV Marvel, especially, has long been preparing its audiences to look at superhero movies as glorified television. For a while, that was great for business: By constantly connecting to other installments of the franchise, every MCU entry became a necessary piece of the puzzle — a semiannual episode you had to catch to follow the larger story.
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