As if collectively responding to a moment of partisan politics and unsettling news, the bulk of this year's Super Bowl LIV commercials leaned heavily toward the playful and silly.
The hoopla surrounding Super Bowl spots -- fueled by the reported US$5.6 million that advertisers shelled out for the most expensive 30-second ads -- fosters huge expectations, with the lingering question of whether the investment paid off.
Streaming services, however, also had a sizable footprint during the game, a tangible sign of the entertainment industry's shifting priorities.
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