Consider this a rough list of the do's — and mostly don'ts — to avoid Super Bowl ad missteps, and perhaps even earn a place in 'memorable commercial' immortality | Analysis by Brian Lowry
Some advertisers rise to the occasion, while others fumble.Over the years, there have been memorable spots -- the kind that make it into those now-annual TV specials -- like Apple's arresting"1984" ad, Wendy's' oft-quoted"Where's the beef?" commercial, Budweiser's Clydesdales campaign, and Volkswagen's kid in the Darth Vader costume.
6 million this year, according to Variety -- and the fact that they will reach the year's biggest TV audience. So producing a spot that just feels like any old commercial fails to maximize that showcase. T-mobile, for example, ran a series of spots last year offering free giveaways, which didn't rise to the occasion creatively.Familiar points of reference helpWith only 30 or even 60 seconds to get the message across, commercials have to do a lot of business in a short amount of time.
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