Advertisers moved away from edgy spots this year and instead focused on creating good vibes.
Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of cuddly dogs.
This wasn't a year for edgy humor or experimentation. After the global pandemic, with economic uncertainty looming ahead and the war in Ukraine stretching on, advertisers just wanted people to feel good. And it worked. "This year's ads took a very light touch and focused on being fun and making the viewer feel good," said Charles Taylor, marketing professor at Villanova University."Most followed a clear formula of combining A-list celebrities with humor, with some using nostalgia and/or music to good effect."
Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast. It's a pricey proposition: ads can cost as much as $7 million for 30 seconds. It was a year of change for the Super Bowl since other alcohol ads were allowed to air after Anheuser-Bush gave up its exclusivity deal and the halftime show sponsor changed from Pepsi to Apple music after a decade.Many of the ads were released early, but there were still some surprises in store for viewers.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Super BowlSuper Bowl news and information about when is the Super Bowl, the Super Bowl halftime show, Super Bowl odds, Super Bowl scores, where the Super Bowl is this year, the date of the Super Bowl, what channel the Super Bowl and more NFL playoffs coverage.
Read more »
Super Bowl's super attendees: These two veterans have attended every single Super Bowl since 1967On Sunday morning, 'Fox & Friends Weekend' interviewed the two U.S. veterans who have attended every single Super Bowl game since the first matchup in January 1967 — here's their story.
Read more »
Super Bowl Halftime Show Live Stream: Watch Rihanna's Super Bowl Performance OnlineRihanna is set to hit the stage tonight for her SuperBowl Halftime Show performance. Here's what we know about her setlist and how to stream the Halftime Show online for free.
Read more »
Super Bowl live updates: Kansas City Chiefs face Philadelphia Eagles in Super Bowl LVIIPatrick Mahomes and the Chiefs will play in their third Super Bowl in four seasons. The Eagles, on the heels of a rebuild around quarterback Jalen Hurts, are returning to the NFL's biggest stage for the first time since they won a title in the 2017 season.
Read more »
Super Bowl 2023 Predictions & Picks: Expert Picks and Analysis for the Super Bowl and Super Bowl MVPThere are plenty of Super Bowl player props, derivative lines, and novelty props worth monitoring. We've done the bulk of the work and have collected all of the best Super Bowl picks for this year's game! All you need to do, is place the bets!
Read more »