This year’s Super Bowl commercials are set to feature notable LGBTQ figures, women behind the camera and in front, and two big-name politicians.
A Microsoft ad celebrates the first woman and first openly gay coach in a Super Bowl,, an offensive assistant with the 49ers. And a commercial for Turbo Tax also features trans actresses Trace Lysette and Isis King, according to the LGBTQ advocacy group GLAAD.
“For too long LGBTQ visibility in Super Bowl ads was nearly invisible, but this year will mark a breakthrough in LGBTQ representation with many prominent members of our community appearing in ads,” the organization said. “This is a positive step forward in reflecting the diversity of the world we live in today and a sign that global brands have woken up to the fact that the American public largely expects and wants to see LGBTQ people attached to their brands.
Comedian Ellen DeGeneres, well-known to television audiences everywhere, and her wife, actress Portia de Rossi, return to the small screen inAnother ad, for Pop-Tarts Pretzels, features Jonathan Van Ness, the star of Netflix’s “Queer Eye." “It’s not so much of a surprise that there’s LGBTQ representation this year, the surprise is that it took so long,” saidWhile this year’s 77 Super Bowl commercials will include other notable LGBTQ figures, they will also feature more women behind the camera and in lead roles.
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