From a 'Groundhog Day' reunion to CGI-exaggerated dancing to surreal ads for Pringles, Snickers and other products, Super Bowl commercials dialed up fun as an antidote to real-world politics
This undated image provided by Jeep shows Bill Murray reprises his role as Phil Connors from the 1993 film “Groundhog Day,” in a scene from the company's 2020 Super Bowl NFL football spot.
“Just let us have fun,” said Stacey Wykoski, an administrative assistant.in Grand Rapids, Michigan who watched the game at a Super Bowl Party with around a dozen people. “We’re going to be so deluged with political ads over the next nine months.” Cheetos capitalized on nostalgia by using the 30-year old MC Hammer classic “U Can’t Touch This.” The snack-food ad featured a man with bright orange Cheetos dust on his hands who can’t stop to help move furniture or take care of office tasks. Hammer himself — “Hammer pants” and all — also kept popping up to utter his iconic catchphrase.
Charles Taylor, marketing professor at Villanova University, said many ads were “busy” with a lot going on. “They’re going by quickly and it is hard to pick everything up.”
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