This year's Super Bowl commercials were packed with superstar cameos and in-your-face messages – from Ellen DeGeneres speaking up for Amazon's Alexa to an ad about organic farmland. But they also had a few unintended messages, too.
These were the stories America's largest corporations developed to entertain, inform and sell products on the biggest stage in television – costing as much as $5.6 million per 30 seconds this year. Sometimes, those stories said a lot more than their sponsors may have intended.
Consider Kia's spot, featuring Raiders running back Josh Jacobs driving an SUV, imagining what advice he would give his younger self. Jacobs grew up homeless on the streets of Tulsa, Okla.; in the ad, he's watching a young black boy sprint across the broken streets of Tulsa's struggling neighborhoods."Push yourself to be someone," Jacobs says,"and I promise, someday, you will.
It's nice message for a day centered on scarfing snacks and watching football. But for anyone who knows how unlikely it is for a kid to actuallya pro football player, it's also a sobering reminder of how much young people who aren't blessed with NFL-level athletic skills will have to achieve to escape similar circumstances.
Here's a look at some other ads that sent double messages, along with some of the more entertaining, provocative and just plain weird commercials aired on the biggest global showcase for TV advertising:The self-styled"king of beers" offers some championship-level pandering in this ad, which features a gritty-voiced announcer sarcastically noting how"typical Americans" are always showing off their strength — as images of a heroic firefighter in action play across the...
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
See all the Super Bowl commercials that aired during 49ers vs. Chiefs in Super Bowl LIVFor some, the Super Bowl is not about the game: it's about the commercials. See all the ads that have been released already for the NFL's big game.
Read more »