New VIP+ Analysis: The NFL season may have just begun, but the battle for rights to the league’s out-of-market games is intensifying fast.
It's not exactly surprising that Amazon is in the mix. Back in March, Amazon took full control of the majority of"Thursday Night Football" games — some will remain simulcast on NFL Network — as well as multicast options for traditional broadcasters’ streaming services,"Sunday Ticket" could become the crown jewel of Amazon's Prime Video streaming service, adding to a growing roster of sports assets that include rights to New York Yankees and Seattle Sounders games.
Disney’s determination for ESPN+ to own the out-of-town subscription packages across multiple sports is clear. ESPN+ is looking to become the sports version of Amazon Channels, with out-of-market packages for the MLS and NHL on the books, as well as be the PPV distributor for UFC and Top Rank Boxing."Sunday Ticket" would be an expensive addition but one that could be well worth it even as a loss leader.
Spending $2 billion a year for a package that only hardcore fans would subscribe to is a big pill to swallow even for deep-pocketed Apple, which has always been a very disciplined buyer, although the company can afford not to be. The way around this would be for the acquiring service to followand offer it at a severely discounted rate — it currently costs $294 per season — making up the difference with advanced advertising.
If Apple was unwilling to subsidize this cost, then asking fans to shell out for Apple TV+ plus an additional $300-$400 for"Sunday Ticket" may not fly, especially as the Apple TV app is available only onThis bidding war will be a precursor to where most of the regular-season NFL games end up when the next renewal hits in 2033.
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