New name expected if it’s held in fall, not summer
The biggest of those changes, outlined this week at the Downtown Association's annual general meeting, will likely mean the popular cultural event will get a new name.
"We think it would be advantageous for us to move the festival to September to coincide with Culture Days," said Josh Ingram, area coordinator for special events at the City of Sault Ste. Marie, which organizes the annual event in conjunction with the Downtown Association and Tourism Sault Ste. Marie.
A September festival, Ingram said, will be better timed for participation by students, who are heavily involved in painting the festival's downtown murals."You host anything in June – a mountain bike race, an arts and culture forum – it's really hard to get students out when they're right in the middle of exams. And when they're not in exams, they don't have to be in school.
"So we think that this is a better allocation. There's a little bit more availability for people to come out to this event," Ingram said.
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