What does summer smell like?
If you were a teen girl at any point over the last 50 years, there’s a good chance that, among the coconut tanning oil and leather car seats, your memory detects something else. A whiff of peroxide, perhaps. A top note of lemon. Summer is the season of Sun-In, a hair lightening spray that’s been birthing beach blondes for decades. Some may be surprised to know it’s still on shelves at all.
It’s still on shelves today, manufactured by an unassuming company called Chattem, Inc. that makes other drugstore icons like IcyHot, Gold Bond and Selsun Blue. Though the design of that bright yellow bottle has changed over the years, the wave of nostalgia it triggers still feels the same. “Oh, Sun-In brings back so many memories,” says Kerry Hardaway, a server in Baltimore.
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