Hollywood flicks were always the main attraction at Bob Boyle's drive-in theatre on the outskirts of Brackley, P.E.I., but shortly after the COVID-19 pandemic shut everything down, a nearby high school made an unusual request.
Left without the possibility of their traditional graduation festivities, they wondered if the Brackley Drive-In might consider accommodating families by the carload for a gown-and-hat ceremony under the stars. Boyle was intrigued, and it got him wondering if his towering outdoor screen might become a beacon for other major events witnessed from the physical distance of a motor vehicle.
Owning a car wasn't supposed to look this way in 2020. But after years of concern over how the heaps of metal, cost way too much, were the epitome of rush-hour anxiety and were heavy on carbon emissions, COVID-19 has brought us full circle -- at least temporarily. "It feels like 2020 is the year where you make lemonade," said Leah Fay, a member of Canadian band July Talk, which saw its summer tour plans scrapped due to COVID-19 before they embraced the idea of playing two shows in front of rows of vehicles this August.
There's no denying that July Talk's shows won't feel quite the same. Fay can't rush into the audience like she's usually does, and it'll be difficult to read the crowds energy when it's a bunch of faceless windshields. Still, fellow band member Peter Dreimanis likes the idea of playing to a lot filled with "these little germ-safe pods."
But organizers of the art exhibit Immersive van Gogh believe they've met patrons in the middle by starting with a base price for each vehicle, and going up from there. The model makes it more attractive to bring the entire family.
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