The Senators played at 90 per cent capacity in their 41 home games.
The Senators took a huge step forward by averaging 16,757 at the club’s 41 home games this season. That’s the highest attendance in Ottawa since the club averaged 16,744 during the 2016-17 campaign.
This was the first time since the 2019-20 campaign that business is back to normal. That season, the club’s average attendance was only 12,618 per game. However, the season was put on hold in March 2020.Article content “I give lots of credit to our business team, in particular Tom Hoof and Brendan Du Vall . But even on the sponsorship and premium front, we’ve seen Kinaxis coming on board as a new, big sponsor for us.
Sheldon Plener, a partner in the business law group at Cassels, longtime business associate Lawrence Zeifman and John Miszuk, the Senators’ chief administrative officer, have been directing the team since Melnyk passed away. Those paid dividends on the ice, with the club gaining 13 points in the standings and not being officially eliminated from the playoffs until Game 79.Article content
“I like pointing at the last two home games, when we were mathematically eliminated, the vibe and the buzz in the building was still there. People were excited and they wanted to be here. No one wanted to leave after the last game. The biggest challenge is another long off-season.”
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