Also: The British Fashion Council adapts London Fashion Weeks to better fit today’s climate
When Better Gift Shop announces a new drop, the likes of LeBron James and rapper Young Thug are listening. Based in Toronto, the streetwear brand has a global following that includes leading concept store Dover Street Market, which has a Better Gift Shop kiosk at its Los Angeles and Tokyo locations.
Better Gift Shop is the creation of Avi Gold, who kicked off his fashion career with Bootleg is Better, a line of clothing inspired by hip-hop and skate culture that appropriated recognizable imagery such as classic movie logos and celebrities including Larry David. “It was really DIY when I started,” Gold says. As his online following grew, Gold evolved his brand into an e-commerce concept he called Better Gift Shop.
In 2018, Gold opened his first physical retail store in Toronto’s Chinatown. It’s a homey space stocked with a selection of pieces by Better, as well as magazines, artwork and some vintage apparel. Online, the brand’s new product launches regularly sell out, something Gold credits to his talented creative collaborators and friends. “By looking at what they’re doing through a certain lens and incorporating that into what I do, that’s how I managed to appeal to lots of people.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
House Of Commons May Resume Under UK-Style ‘Hybrid’ Model, PM SuggestsThe proposal, promoted by the NDP and Conservatives, would see some MPs in the chamber while others participate virtually.
Read more »
What you need to know about how airline miles are changingLoyalty programs are getting better as airlines fight to keep customers and generate sorely needed revenue after the coronavirus ransacked travel
Read more »
Kids not returning to school until September: Ontario Premier Doug FordCP24 NOW - Live and interactive, watch Toronto's Breaking News for the GTA, with CP24 Breakfast, Sports, Video, Traffic Times and Weather and more.
Read more »