In an overly saturated influencer ecosystem, fashion on the internet is becoming increasingly plain, predictable and pretentious.
in 2010, fashions and their wearers have cultivated the app’s reach to make pseudo-professions from, quite literally, wearing clothes.Fashion, in my opinion, is not merely about wearing clothes; it’s about cultivating a personal style, one that enables a person to introduce themselves to a room without saying a word. If your wardrobe could talk, what would it say? But the cultivation of personal style is not what sells on the internet.
She references the fact that influencers’ social media feeds are businesses, which means remaining competitive, rather than prioritising self-expression or a personal style. The emotional side of dressing, ie wearing clothes to suit your mood, isn’t what sells on social media.“We all have different elements that make us who we are, but that’s something that doesn’t do particularly well on social media because you’re meant to be a certain brand.
The ubiquity of certain viral brands, colours and pieces on social media are part of the problem. “What does very well on social media seems to be not to look stylish, but to look rich enough to buy something box-fresh and new to wear every day,” she explains. “In my opinion, the old adage was: ‘You can’t buy style.’ That was always the idea, but that doesn’t seem to be the case on social media.”
In the transience of our post-lockdown world where defining a personal style that feels inherently unique feels like trudging through quicksand, I have vowed to steer clear of social media doomscrolling: the priority now is to redefine my own personal style, rather than a virtual fashion persona, and that’s something that can’t be found at the tip of my fingertips.
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